Running a responsible business. Ideally we should all strive to create value for business and society, by operating in a way that focuses on ethics, integrity and trust.

CSR (Corporate Social Responsibility) is a programme of activity that makes corporations accountable for the things they do. It’s about continually striving to understand and reduce our impact on our local and global environments. And holistically thinking about the things we do and what impact they have.

From the simplest everyday domestic recycling initiatives to complex international multi-stakeholder supply chains management, these all add up to us being responsible for what we all do. Many call this sustainability – our capacity to endure and thrive so that what we do personally or in business is done responsibly and has the least negative impact on the world around us.

We’ve created an amazing system called YouTree that tackles the complex issues of CSR and sustainability in an easy to follow and understand way.

There are three main constituent parts to this – people, profit, planet. They all work together and impact each other. So what we’ve done is create a programme where everyone plays their part to make this a more sustainable way of living. Whether you’re an individual or a large multinational organisation YouTree sets out all the steps you need to take to be more responsible and gain a better understanding of the world around you.

And to help with the process we’ve defined who we are and what we stand for. YouTree is Adventurous, in that we’ll always seek new ways of doing things. We’re always Charitable with what we do and how we behave. And being Creative means we always see imagination playing a key role in developing the programme. To us Joy is how we work and how we see what we do. Passionate is at the heart of what drives us and Trust is our cornerstone that we’ll never compromise.

It’s not rocket science but it’s beautifully simple. Ask us how and we’ll happily take you through what we’ve done.